Biagio Morreale


EXPERIENCE: 35 years

PRODUCT I CANNOT LIVE WITHOUT: Hair spray. Elnet is the brand everyone has at home – we use Elnet Infinium, which is the professional version of this hair dresser staple.

INSPIRATION: I get inspired by people I see everyday – particularly riding to the salon on my scooter through the streets of London. The variety of fashion, hair colours and styles, the interpretations of classic looks and modern trends – I’ve been a Londoner all my life, yet I always get fresh ideas and new inspiration, from our ever-changing city.

DREAM HOLIDAY: Cycling around Lake Como on my 80s classic racer, of course!